Dieline Awards 2021: The Best in Packaging
May, 2021
Given two very different target audiences - one being a young demographic interested in using the skateboard, and another being of older age and rather driven by nostalgia – the challenge was to create a packaging which presented the timeless aluminum board as a valuable collector’s item while equally maintaining its use as a functional and high-end utility product.
Creative Direction and Design by David Benedek.
